Wipfli wins gold at 2025 dotcomm Awards for website writing
Wednesday, July 23, 2025
Wipfli is proud to announce its recognition at the 2025 dotCOMM Awards, earning one gold award and two honorable mentions for outstanding achievements in digital communication, content strategy and user experience. These accolades reflect Wipfli’s continued commitment to delivering clarity, confidence and client-first innovation across its digital platforms.
Gold award: Website writing
Project: Wipfli resource hub
Wipfli’s newly launched insights hub was awarded gold in the website writing category for redefining how professional services firms deliver value through content. Designed to help clients make confident decisions amid economic uncertainty, the hub merges intelligent design with smarter content delivery.
What sets it apart:
- Client-first navigation with intuitive filters by industry, service, topic and content type.
- Elevated content strategy featuring thought leadership grounded in real-world challenges and written in a natural, coaching tone.
- Seamless integration with broader campaigns and tools, creating a full-funnel experience.
- SEO-optimized structure that boosts discoverability and content longevity.
Since its launch, the hub has driven stronger engagement, improved organic visibility and become a cornerstone of Wipfli’s integrated marketing efforts.
Honorable mentions: Rewrite and redesign of website
Wipfli also earned two honorable mentions for its broader website transformation efforts.
The complete rewrite of service and industry pages on wipfli.com brought a consistent, human-centered voice to over 1,000 pages, making complex services more accessible and outcome-focused.
Meanwhile, the full-site navigation redesign restructured information architecture around client needs, reduced internal silos and introduced a dynamic homepage and refreshed resource hub. Together, these efforts reflect Wipfli’s commitment to delivering a digital experience that’s as practical and perceptive as the firm itself.
“These awards are a meaningful reflection of the collaboration and care that went into our digital transformation,” said Tonya St. Clair, Chief Marketing Officer. “Our functional marketing teams came together with a shared purpose: to make our content clearer, our voice more confident, and our digital experience truly client-first. I’m incredibly proud of what we’ve built—and even more excited about what’s ahead.”
Administered by the Association of Marketing and Communication Professionals (AMCP), the dotCOMM Awards honor excellence in web creativity and digital communication. Wipfli’s wins place it among the top firms redefining how professional services connect with and empower their audiences online.
To learn more about awards our team has won, please visit our awards and accolades page.