Wipfli logo
Research reports
Explore original research that analyzes and interprets trends in your industry.
man and woman talking
Feb 24, 2025

State of the asset management industry 2025 research report

Wipfli’s 2025 “State of the asset management industry” report offers industry insights for the coming year.

Two men walking in black suit
Feb 19, 2025

State of the wealth management industry 2025 research report

Do wealth management leaders see 2025 as a bull or a bear market? We surveyed C-level executives at wealth management firms across the country to learn about their top concerns and priorities for the coming year. Our second annual “State of the wealth management industry” report revealed a high level of optimism, as well as concerns about technology investments and thoughts on succession planning.

2025 State of Rural Health Report
Feb 03, 2025

State of the rural healthcare industry 2025 research report

Rural hospitals and clinics are no longer in COVID-19 crisis mode, and the labor shortage is easing. Leaders are feeling optimistic about the future. However, a new alarm bell is sounding: cyberattacks. Wipfli surveyed C-level executives at rural healthcare organizations across the United States to inform our third annual “State of rural healthcare” report. In this year’s research, cybersecurity rose to the top of leaders’ concerns, while ongoing worries about service reimbursements mounted in intensity. Leaders also indicated a growing interest in digital and AI tools.

two men talking
Dec 18, 2024

State of the banking industry 2025 research report

Wipfli’s “State of the banking industry” report for 2025 shows that leaders of financial institutions are cautiously optimistic, driven by stabilizing interest rates, easing liquidity concerns and a resurgence in growth projections.

The new data was gathered by Wipfli from nearly 350 C-level executives at financial institutions across the United States to take the pulse of executives to see what they are investing in and what they are excited and worried about.

man on phone
Aug 07, 2024

Wipfli’s outsourcing trends report

What’s really happening with outsourcing?

Companies use outsourcing to stretch their dollars and close persistent technology, talent and tool gaps. Find out what they’re looking for in an outsourced partner — and which executive role could soon be hired out.

Woman smiling while looking at tablet
Apr 17, 2024

Mid-market technology trends report

Mid-market leaders are gearing up to invest heavily in AI and machine-driven technologies in the coming years.
Mother and daughter walking through a rural health hospital
Jan 29, 2024

The state of rural healthcare 2024

New research shows “cautious optimism” among rural healthcare providers, as many tackle 2024 without the COVID-19 funding that helped them meet increased healthcare demands despite steep inflation and higher expenses.

Wipfli surveyed more than 100 rural healthcare organizations in 26 states to learn how they’re navigating this “new normal.” Download the report to learn their top financial concerns and their planned strategic responses.